Sponsors
Partner with us
Salsa Fest started in 2022 as a simple idea: bring people together around great salsa, local music, and the neighborhood we love. In just a few years, it has grown into San Diego’s family-friendly Cinco de Mayo celebration, welcoming thousands of people for a day built around food, art, and community.
Salsa Fest attracts young families, local professionals, longtime residents, and visitors who love North Park’s culture. They come to taste salsas from local restaurants, enjoy live music throughout the day, discover local artists and small businesses, and spend time with friends and neighbors of all ages. Together, these elements create a lively, inclusive event that reflects the spirit of the neighborhood.
And the best part? One hundred percent of the proceeds support Jefferson Elementary in North Park, funding programs and enrichment opportunities that benefit students and families and would not otherwise be available through district funding.
As a sponsor, you help make Salsa Fest possible while gaining real visibility with a community that loves supporting local businesses. It’s an opportunity to support public education, strengthen your connection to the neighborhood, and be associated with a joyful, well-loved community event.
Last year, more than 25 local businesses partnered with Salsa Fest in some way, with many of them being returning sponsors. We invite you to join them and be part of what makes this event special.
Premier Sponsorships
Presenting Sponsor — $5,000
Turn Up the Heat. Own the Salsa.
As our Presenting Sponsor, your brand takes a leading role across Salsa Fest. Your name appears on every salsa tasting ticket, sign, stage, schedule, and social media post, putting you at the center of the event from start to finish. From the first tasting to the last dance, your brand is consistently visible and closely associated with one of North Park’s most loved community celebrations.
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“North Park Salsa Fest — Presented by [Your Business]” on all major marketing
Largest logo placement on:
NPSF website with link to sponsor’s website
Salsa tasting tickets
Event map
Main stage signage
Printed posters
Social media presenting sponsor feature post
Social media sponsor spotlight & thank you
group postOption to give opening remarks on the main stage
Shoutouts at both stages throughout the event
10×10 sponsor booth
10 drink tickets + 10 commemorative
aluminum cups
Neighborhood Stage Sponsor — $2,500
Bring Old Friends and New Friends Together.
Just down the street from the main stage, this open-air riser stage provides a cozier, more interactive space where families can engage directly with performers. As the neighborhood stage sponsor, you become associated with community connection, participation, and shared moments.
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Logo placement on:
Neighborhood Stage signage
Neighborhood Stage entertainment schedule signage
NPSF website with link to sponsor’s website
Event map
Printed posters
Social media sponsor spotlight & thank you group post
Shoutouts from MC on Neighborhood Stage throughout event
10×10 sponsor booth
Reusable Aluminum Cup Sponsor — $2,500 (2 Available)
The Collectible That Lives On.
This is the only sponsorship that lives on after the music fades. The reusable aluminum cup is the Salsa Fest collectible and as the Cup Sponsor, your logo is printed on each one. From the first pour to the final encore, your brand will be seen throughout the event and beyond.
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Logo placement on:
NPSF website with link to sponsor’s website
Event map
Printed posters
Branded 5x7 ads placed at each of 20 umbrella-covered tables in main seating area
Shoutouts from MC on Main Stage throughout event
Social media sponsor spotlight & thank you group post
Main Stage Sponsor — $3,000
Bring the Rhythm. Enjoy the Limelight.
This is where Salsa Fest gets extra spicy with live music. As the main stage sponsor, your brand anchors the largest crowds and highest-energy performances. Your logo gets the limelight. Your name gets the cheers. If there’s dancing (and there will be), you’re the one fueling it.
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Logo placement on:
Main Stage signage
Main Stage entertainment schedule signage
NPSF website with link to sponsor’s website
Event map
Printed posters
Social media sponsor spotlight & thank you group post
Shoutouts from MC on Main Stage throughout event
10×10 sponsor booth
4 drink tickets + 4 commemorative aluminum cups
Seating Lounge Sponsors — $2,500
The Place to Sit, Relax, and Enjoy the Moment.
Give attendees a comfortable spot to relax between salsa tastings, dance moves, and kids’ activities. As the Lounge Sponsor, you provide the shade and the seats that let people take a real break. Make your brand part of every “Ahhh, this is nice” moment.
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Logo placement on:
NPSF website with link to sponsor’s website
Event map
Printed posters
Branded 5x7 ads placed at each of 20 umbrella-covered tables in main seating area
Shoutouts from MC on Main Stage throughout event
Social media sponsor spotlight & thank you group post
Custom Sponsorship — Starts at $2,500 (2 Available)
Put Your Own Flavor on Salsa Fest.
Want a photo booth? A branded tasting experience? A “cool-down” misting station? If you have an idea for reaching your audience, we will work with you to design an activation that actually connects.
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Logo placement on:
NPSF website with link to sponsor’s website
Event map
Printed posters
Custom activation designed around your brand
10x10 sponsor booth
Social media sponsor spotlight & thank you group post
Family Zone & Activity Sponsorships
ROCK WALL SPONSOR — $2,000
Climb to New Heights - Literally.
Kids (and adults) line up to take on the climbing wall, testing their balance, strength, and determination. As the sponsor, your brand is front and center at one of the most exciting attractions. When climbers reach the top and families snap photos, your name is right there, associated with achievement, excitement, and unforgettable moments.
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Logo placement on:
Rock wall signage
NPSF website with link to sponsor’s website
Printed posters
Social media sponsor spotlight & thank you group post
KIDS ACTIVITY BOOTHS SPONSOR — $1,000
Where Play Takes Center Stage
This is the heart of the Kids Zone, filled with games, crafts, and hands-on activities that keep kids moving, creating, and smiling. With constant activity, your brand is visible across booth signage, game stations, and craft tables, tied to big wins, creative moments, and proud “Look what I made!” reactions.
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Logo placement on:
Activity Booth Signage
NPSF website with link to sponsor’s website
Printed posters
Social media sponsor spotlight & thank you
group post
BOUNCE HOUSE SPONSOR — $2,000
Bounce, Jump, Laugh, Repeat.
The bounce house delivers nonstop motion and laughter, with kids burning off energy and parents stopping to watch and take photos. Your sponsorship places your brand at one of the event’s most popular, high-traffic attractions, associated with constant fun and strong visibility.
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Logo placement on:
Bounce House entrance
NPSF website with link to sponsor’s website
Printed posters
Social media sponsor spotlight & thank you group post
CALM CORNER SPONSOR — $1,000 (1 available)
A Comfortable Reset Inside the Festival
The Calm Corner is a shaded, quiet space designed for cooling down and sensory-friendly breaks. Your sponsorship connects your brand with care and thoughtfulness, with logo placement on signage, event maps, and entry banners that families notice and appreciate.
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Logo placement on:
Calm Corner Signage
NPSF website with link to sponsor’s website
Printed posters
Social media sponsor spotlight & thank you group post
Sponsor the
North Park Salsa Fest
Sponsorships are secured on a first-come, first-served basis. Whether you’re ready to join or still have questions — We’d love to help. Contact us today to secure your spot, get started, and make your mark on North Park Salsa Fest 2026!
Contact Us:
Thank you to our 2025 Sponsors
